Hi, I’m Vicky! I’m a marketing leader with over 15 years of experience in marketing operations and data-driven account-based marketing.
I have over 10 years of experience managing teams on both a marketing and cross-functional basis.
I am a strong advocate for DEI + women in tech.
Professional Highlights
2018 - 2020:
• Website, brand identity, and digital channel launch (40% decrease in website bounce rate; 3x increase in average session duration)
2020 - 2022:
• Content, resources, and thought leadership build and maintenance; preliminary marketing hires (36x increase in subscriber base)
• Led teams cross-departmentally through the pandemic; focused on growth and retention—executive advisor to C-suite executives (3x YoY revenue growth)
• Creation of iOS 14.5 task force; launched company knowledge base (Increased employee engagement by 20%; productivity by 40%)
2022 - 2024:
• Build out of the marketing team, strategic leadership, and cross-functional collaboration (Grew team from 1 to 4)
• Build out company ABM sales practice (Pacing at 30% YoY increase in pipeline leads)
• Company-wide CRM implementation and adoption (Drove 4.5x increase in adoption across departments)
Other:
• Former Tedx MC, writer to former President Bill Clinton
To view metrics/data-driven outcomes see my resume.
Let’s Chat!
Thanks for reviewing my work.
If you have questions, comments or need a complimentary consulting session, fill out the form or email me at hi@vickysarmiento.com.